ROTE Joins Patagonia & Boxed Water In 1% Pledge

ROTE Joins Patagonia & Boxed Water In 1% Pledge

In an era where the fashion industry faces increasing scrutiny for its environmental impact, we’re teaming up with 1% for the Planet, a global nonprofit organization to highlight the critical role of sustainability plays when driving positive change in the fashion industry.

The partnership between ROTE and 1% for the Planet feels like a natural fit as it unites two organizations that share a common vision of creating a more sustainable fashion industry. By joining forces, we at ROTE and 1% for the Planet, aim to inspire other fashion brands to embrace environmentally conscious practices and contribute to the preservation of our planet. 

Our co-founder Nadia said it best in a press release, “Joining forces with 1% for the Planet is a powerful step towards creating a more sustainable fashion industry. By working together, we can amplify our impact and inspire others to embrace environmentally conscious practices. Our commitment to sustainability is deeply rooted in our brand's DNA, and this partnership allows us to make a meaningful difference in preserving our planet for future generations.”

That said, as part of the partnership, we will contribute 1% of its sales to support the extensive network of nonprofit organizations affiliated with 1% for the Planet. These funds will be utilized to drive critical projects focused on environmental conservation, climate change mitigation, and the promotion of sustainable practices within the fashion industry.

How ROTE customers can make an impact

ROTE customers play an indispensable role in shaping the demand for sustainable fashion. By actively supporting brands like ROTE that place a high value on sustainability and have established partnerships with organizations such as 1% for the Planet, customers have the power to contribute to environmental causes with every purchase they make. By making informed choices and consciously supporting brands that are dedicated to environmental responsibility, customers actively contribute to the creation of a more sustainable future. 

Your actions help drive the fashion industry towards adopting eco-friendly practices and foster a collective effort to protect our planet.

Some other like-minded brands who participate in the 1% for the Planet pledge include Patagonia, Boxed Water, Peak Design and Sunski.

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