What Is a B Corp and Why Does It Matter?

Being a B Corp in the fashion industry signifies a commitment to a higher standard of social and environmental responsibility. B Corp, short for Benefit Corporation, is a certification given to companies that meet rigorous standards of sustainability, transparency, and ethical business practices. 

While the fashion industry has long been associated with negative impacts such as labor exploitation and environmental degradation, B Corps are leading the way in transforming the industry and making a positive difference.

For ROTE, being a B Corp holds tremendous value and benefits. 


As a sustainable fashion brand based in New York City, we truly recognize the importance of considering the social and environmental impacts of their operations. By obtaining B Corp certification, ROTE demonstrates its dedication to responsible practices, promoting a better future for both people and the planet.

Here are some reasons why being a B Corp in the fashion industry matters:

  1. Ethical and Transparent Supply Chains: B Corps in fashion prioritize supply chain transparency and work towards ensuring fair labor practices. By meticulously tracing their supply chains and partnering with ethical suppliers, B Corps like ROTE  help to combat issues like child labor, exploitative working conditions, and unfair wages in the fashion industry. This commitment fosters an environment of trust, accountability, and fairness.
  1. Environmental Stewardship: The fashion industry has a significant environmental footprint, from the use of water and energy to the generation of waste and pollution. B Corps take steps to minimize these impacts. They focus on using sustainable materials, implementing eco-friendly production processes, reducing waste, and adopting circular economy principles. By doing so, B Corps contribute to the conservation of resources and the reduction of the industry's ecological harm.
  1. Positive Social Impact: B Corps prioritize the well-being of their employees, communities, and other stakeholders. They foster inclusive workplaces, ensure fair wages, and promote employee development and well-being. B Corps often engage in social initiatives, such as community outreach programs or partnerships with nonprofit organizations, to create positive social change beyond their immediate operations.
  1. Accountability and Verification: B Corp certification provides a rigorous assessment of a company's overall impact. It evaluates a wide range of criteria, including governance, environmental performance, worker welfare, and community involvement. By undergoing this evaluation, B Corps, like us, demonstrates a commitment to meeting and exceeding these high standards, ensuring accountability to their customers and the public.
  1. Consumer Demand and Brand Differentiation: As sustainability and ethical practices gain more prominence, consumers increasingly seek out brands that align with their values. B Corps have a competitive advantage in capturing the attention and loyalty of these conscious consumers. By proudly displaying the B Corp logo, we hope to stand out as a brand that is committed to positive change, attracting consumers who value ethical and sustainable fashion choices.

All in all, being a B Corp in the fashion industry signifies a strong commitment to sustainable and responsible practices.  


For ROTE, this certification demonstrates our dedication to social and environmental responsibility, ensuring ethical supply chains, minimizing environmental impacts, creating positive social change, and meeting high standards of accountability. 


By choosing to support B Corps like ROTE, consumers can actively contribute to a more sustainable and equitable fashion industry.