1% for the Planet and ROTE NYC Join Forces in a Pioneering Partnership for Sustainable Fashion

New York, NY, June 6, 2023 – 1% for the Planet, a global nonprofit organization committed to supporting environmental initiatives, and ROTE, a leading fashion brand dedicated to sustainability, are thrilled to announce their strategic partnership. The collaboration marks a significant milestone in the fashion industry, highlighting the critical role of sustainability in shaping the future of fashion.

As the fashion industry faces increasing scrutiny for its environmental impact, the partnership between 1% for the Planet and ROTE brings together two visionary organizations dedicated to driving positive change. 1% for the Planet connects businesses and individuals with environmental nonprofit partners, allowing them to contribute 1% of their sales to support environmental causes. ROTE, renowned for its commitment to sustainability and ethical practices, designs and produces high-quality, eco-friendly fashion products.

The partnership between 1% for the Planet and ROTE is a perfect synergy, combining their shared vision of creating a more sustainable and responsible fashion industry. By joining forces, they aim to inspire other fashion brands to adopt environmentally conscious practices and contribute to the preservation of our planet.

“Joining forces with 1% for the Planet is a powerful step towards creating a more sustainable fashion industry,” said ROTE co-founder Nadia Gagnier. “By working together, we can amplify our impact and inspire others to embrace environmentally conscious practices. Our commitment to sustainability is deeply rooted in our brand's DNA, and this partnership allows us to make a meaningful difference in preserving our planet for future generations.”

Through this partnership, ROTE will contribute 1% of its sales to support the diverse network of nonprofit organizations affiliated with 1% for the Planet. These funds will be used to drive critical projects focused on environmental conservation, climate action, and sustainable practices within the fashion industry.

“ROTE is proud to partner with 1% for the Planet, a renowned organization that shares our commitment to sustainability," said ROTE co-founder Sara Roter. "This collaboration allows us to make an even greater impact by channeling a portion of our sales directly towards environmental initiatives. We believe that the fashion industry has a significant role to play in addressing environmental challenges, and through this partnership, we aim to lead the way towards a more sustainable future."

The partnership between 1% for the Planet and ROTE serves as a compelling example of how fashion brands can make a tangible difference by integrating sustainability into their business models. By supporting this collaboration, customers can feel confident that their purchases contribute to environmental causes and support a more sustainable fashion industry.

About ROTE:

ROTE is a sustainable clothing brand co-founded by Nadia Gagnier and Sara Roter, with a mission to disrupt the fashion industry by promoting transparency and consciousness. As a B-Corp, ROTE meets the highest standards of transparency and is committed to creating a circular economy for fashion. The brand has created the It's Time to Come Clean List™ to educate consumers on harmful chemicals found in fashion, promoting awareness in the industry. ROTE strives to revolutionize the way people think about what they wear and how they shop, with a focus on crafting classic styles with transparency and ingredient labels.

About 1% for the Planet:

1% for the Planet is a global organization that connects businesses and individuals with environmental nonprofit partners, empowering them to support environmental initiatives. Through their network, members commit to contributing 1% of their annual sales to approved nonprofit organizations dedicated to environmental causes. To date, 1% for the Planet has channeled over $250 million to help protect the planet.

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