How Brand ROTE is Challenging Fashion Convention

Maybe it was the time spent in Covid lockdown. Or because I'm getting older. Or even that I fancy myself an outdoorsy, beachy West Coast-type. But I draw a hard line these days around dressing comfortably. I eschew anything that isn't invitingly soft. or that doesn't allow me to move with ease.

But at the same time, I won't completely forgo style. And I increasingly worry about what is in my (and my kids') clothing.

All of which is to say: when I find something that fits the bill. I want to spread the word. And today that something is ROTE my favorite new t-shirt brand.